legacy of timeless design

As Minotti's second generation shapes the future, Roberto Minotti explains how a united vision, innovation, and respect for craftsmanship continue to define the brand's global success.

- Text by Amy Van

Roberto Minotti carries forward the legacy of the family brand being part of the second generation of leadership, which continues to lead the company together with the third generation. As co-CEO of Minotti S.p.A. alongside his brother Renato, he steers the company's global growth and design management.

The 60-year-old architect is responsible for overseeing the management of Minotti Studio, the R&D department dedicated to interior decoration, graphic design, product engineering, and communications. Guided by what he calls “the pursuit of timeless design, balancing innovation and craftsmanship,” Roberto Minotti believes design should transcend passing trends, merging functionality with aesthetics to create products that resonate across generations of discerning, design-conscious consumers.

Craftsmanship and technological research seem to play equal roles in Minotti’s 2025 collection. How does Minotti integrate tradition with innovation in materiality and production techniques?

Our production philosophy is based on a virtuous balance between craftmanship and advanced technology. While we cater to an international and increasingly demanding audience, we remain faithful to a tailor-made approach, attentive to detail and quality. We strive to cultivate the tradition of Italian know-how, with a constant eye on research and innovation, without sacrificing the advantages of industrialisation, but keeping the human and artisanal value of work intact.