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The Power of Wool
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The Karoo was the stage for WOOL WORLD, a bold creative exhibition that brought to life the texture of wool, the power of unity and the strength of a FARM-TO-FIBRE COMMUNITY.
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CONCEPTUALISED BY FASHION HOUSE VIVIERS AND DESIGN STUDIO HOVEN, and made possible by Cape Wools SA, Wool World was specifically curated for the 2025 Karoo Winter Wool Festival, and hosted in a working shearing shed on Dwarsvlei farm near Middelburg in the Eastern Cape. The immersive, multisensory experience explored the cultural and emotional resonance of wool through the lens of the Karoo's four seasons, with the cyclical changes embodied in art, fashion, furniture, farming and design.
Called “Beneath Karoo Skies”, Wool World 2025 celebrated the richness, diversity and versatility of South African wool, as well as the community responsible for shaping this fibre from farm to form. With more than 50 farmers, designers, artists, makers, studios and industry players contributing, it was a living tapestry of South Africa’s creativity.
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