Sewing For Change

Meet the people who use their creative skills not just to make something beautiful – but to make a difference

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If you happen to come across a little yellow handmade duck, please don’t ignore it, or think that it’s simply a mislaid toy. Chances are it’s been made by someone who cares about others and the tag around its neck will direct you to a website that not only contains information on the random acts of kindness that can brighten someone’s day (as the ducks aim to), but which also encourages people to give blood or register as organ or stem-cell donors.

Since The Little Yellow Duck Project launched in 2014, messages have poured in from people in every continent who’ve found the ducks and donated blood or registered as organ donors as a result.