Sustainability For Beauty & Business

The 21 st century’s burning topic— sustainability—is fast catching up with the global salon industry too. It is a great means to drive environmentally-conscious practices, with long term effects on businesses.

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While the salon industry in the West (especially in Australia) is seen to be embracing the ‘green salon’ concept at a rapid rate, their India counterparts seem to have taken the slow track to sustainable business. Being a country that runs on ingenious ideas, it wouldn’t be hard for us to figure out the nuances, however, industry awareness and economic considerations are a major hindrance to salon owners.

Although sustainability is yet to leave a mark on the Indian beauty industry on a large scale, efficient recycling and waste management is a genuine concern for the salons. Here’s an expert take on the initiatives/ programs that a few industry leaders have taken to do their bit in reducing environmental havoc.

Eco-friendly approach

International brands have paved the way to practice sustainable measures, one among those leading the pack is the professional favourite brand Matrix. One of their bestselling ranges, Biolage, is strongly rooted in naturality, with the core range being inspired by nature. Hence Biolage is committed to giving back to nature by making beauty sustainable.

Globally, they produce, innovate and develop sustainably. By using Biolage, one already takes a step towards sustainability as those products are not only good for your hair but also good for the planet. Melroy Dickson, GM-Education, Matrix believes that it is really easy for hairdressers to take small simple steps to get their salons clean and green.

SUSTAINABILITY IN PRACTICE