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VIRTUAL INSPIRATION
Business Traveller Middle East
|February 2021
As the reality of pandemic-driven limitations set in, technology can take travellers on a different kind of journey
The time-tested truism, “Necessity is the mother of invention,” was never more apropos than in the midst of today’s coronavirus pandemic. Health measures have required people to show only half the reality of their faces, to keep a six-foot perimetre of safety, and mostly to settle for a mere facsimile of real life, especially in terms of travel.
The pandemic crippled the travel industry but also gave rise to a new form of adventure and exploration – virtual reality. The pandemic did not usher in VR technology.
In fact, many companies and industry leaders were using virtual reality as soon as it became available and applicable to travel. For instance, Royal Caribbean’s Spectrum of the Seas offers Sky Pad, a virtual reality bungee trampoline experience where guests can wear VR headsets and choose between three immersive games – Jump Rally, Sugar Leap and Bass Bouncer.
Royal Caribbean’s chairman and CEO Richard Fain, in an interview with the AListDaily, said: “Everyone having a phone or some type of connected device today allows the cruise experience to become integrated into the Internet of Things.” These words were made into reality during the marketing campaign of 2018 where the company recreated the on-ship experience at the immense Duggal Greenhouse at the Brooklyn Navy Yard in Brooklyn, NY, to illustrate how new technology is changing the entire cruise experience.
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FLERE HISTORIER FRA Business Traveller Middle East
Business Traveller Middle East
Onwards and upwards
In an exclusive interview with Ian Fairservice for Business Traveller, His Highness Sheikh Ahmed bin Saeed Al Maktoum, President of the Dubai Civil Aviation Authority and CEO and Founder of the Emirates Group, provides insight into the current and future state of travel and Emirates’ pivotal role in getting the industry back on track
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July - August 2021
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Cleaning up the crisis
How hotels have risen to the challenge of keeping guests safe during the pandemic
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May - June 2021
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The Great Vegas Meetings Magic Act
The city is working hard to conjure up events and make millions of visitors reappear
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TAKES OFF
Corporations are seeking new travel solutions that put safety and convenience first
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TEE TIME IN TOKYO
The Tokyo Olympics may be delayed, but the golf courses around Japan’s capital aren’t slowing down
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May - June 2021
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KEYS TO THE KINGDOM
New and upcoming hotels to check out when you next visit Saudi Arabia
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May - June 2021
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QATAR CALLING
A swathe of hotels are opening in the Gulf State in the run-up to the 2022 FIFA World Cup
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March 2021
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MEMPHIS CON BRIO
Music and history flood through the heart and soul of this quintessential American river town
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March 2021
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Sofitel Mumbai BKC
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March 2021
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Taking Scotland in Stride
A walk through the Highlands and Borders is the best way to touch this country’s history and nature
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March 2021
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