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Pastures New

Business Traveller Middle East

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November 2019

Nairobi is branching out of the city centre and into new industries

Pastures New

It’s rush hour but nobody’s rushing,” chuckles Godfrey, a Nairobi-based Uber driver, as we sit static at a roundabout on a Wednesday morning, only motorbikes managing to wind their way through. On either side of us, the brightly decorated matatu buses each filled with dozens of commuters certainly aren’t going anywhere fast.

Gridlocked roads are a stereotype that still rings true about the Kenyan capital, although Godfrey insists – perhaps a touch optimistically – that in five years’ time the jams will be a thing of the past. He says that the past half decade has seen a big improvement thanks to new roads and bypasses. Out of 17 years as a driver, he’s spent the last one working for Uber and is full of praise for the company.

It’s standard back-of-the-taxi chat, but as such conversations are prone to do, it reveals a lot about the changes this city of 4.5 million people is in the midst of. For one, there’s the rise of ride-hailing. Ubiquitous mobile phones and fast internet speeds make this a big convenience for many in Nairobi. For foreigners, it negates the need to carry extra cash or haggle prices. Uber has been in the market since 2015, and in 2018 had 216,000 active riders and 6,000 drivers split between the capital and the coastal city of Mombasa.

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