Social Media Offers Parents More Controls. But Do They Help?

As concerns about social media’s harmful effects on teens continue to rise, platforms from Snapchat to TikTok to Instagram are bolting on new features they say will make their services safer and more age appropriate. But the changes rarely address the elephant in the the room — the algorithms pushing endless content that can drag anyone, not just teens, into harmful rabbit holes.

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The tools do offer some help, such as blocking strangers from messaging kids. But they also share some deeper flaws, starting with the fact that teenagers can get around limits if they lie about their age. The platforms also place the burden of enforcement on parents. And they do little or nothing to screen for inappropriate and harmful material served up by algorithms that can affect teens’ mental and physical well-being.

“These platforms know that their algorithms can sometimes be amplifying harmful content, and they’re not taking steps to stop that,” said Irene Ly, privacy counsel at the nonprofit Common Sense Media. The more teens keep scrolling, the more engaged they get — and the more engaged they are, the more profitable they are to the platforms, she said. “I don’t think they have too much incentive to be changing that.”

Take, for instance, Snapchat, which on Tuesday introduced new parental controls in what it calls the “Family Center” — a tool that lets parents see who their teens are messaging, though not the content of the messages themselves. One catch: both parents and their children have to opt into to the service.

Nona Farahnik Yadegar, Snap’s director of platform policy and social impact, likens it to parents wanting to know who their kids are going out with.