HOW IS INFLUENCER MARKETING LEVERAGING GROWTH OPPORTUNITIES TO THE BEAUTY AND SKINCARE STARTUPS?

He is a young, enthusiastic and ardent entrepreneur, based in New Delhi, who inherited his family business Qraa Herbals and envisioned numerous extensions of the brand addressing specific gaps in the Indian beauty and personal care industry.

- Karan Gupta

Before social media became the second world for human beings, beauty and skincare labels with the biggest advertising budget beat emerging startups every time. With the rise of social media and influencers, newly developing beauty and skincare brands stand a fighting chance to create a level playing field. Finally, these startups have an opportunity to connect directly with their consumers. Influencers have become responsible for bridging the gap between e-commerce and social media. Beauty and skincare brands account for a large portion of sponsored content on social media platforms, which includes influencer marketing. Here is how influencer marketing is leveraging growth opportunities to beauty and skincare startups:

HELPFUL IN CREATING AWARENESS

One of the primary reasons behind the growth of influencer marketing when it comes to beauty and skincare startups is that more and more people are checking beauty, skincare and style on social media platforms like Instagram, YouTube and Facebook. Customers discover brands and products through social media and head towards their website to complete their purchase. This trend of ‘fast shopping’ has given a marketing opportunity to influencers, who are the ‘opinion makers’ in a particular segment.