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WHY PROSPECT OF DEFLATION COULD POSE A THREAT TO US ECONOMY

AppleMagazine

|

May 15, 2020

The economic paralysis caused by the coronavirus led in April to the steepest month-to-month fall in U.S. consumer prices since the 2008 financial crisis — a 0.8% drop that was driven by a plunge in gasoline prices.

WHY PROSPECT OF DEFLATION COULD POSE A THREAT TO US ECONOMY

And excluding the normally volatile categories of food and energy, so-called core prices tumbled 0.4%, the government said in its monthly report on consumer inflation. That was the sharpest such drop on records dating to 1957.

The business shutdowns, reduced travel and shrunken consumer spending that the virus has caused have likely sent the U.S. economy into a severe recession. The resulting drop in economic activity is exerting a powerful downward force on prices throughout the economy.

The report raises the prospect of deflation, a prolonged drop in prices and wages that typically makes people and companies reluctant to spend and can prolong a recession. Not since the Great Depression of the 1930s has deflation posed a serious economic threat in the United States.

“If deflation becomes embedded in the economy, it can be difficult to uproot,” said Gus Faucher, chief economist at PNC Financial Services.

Over the past 12 months, overall prices have risen a scant 0.3%, the smallest year-over-year increase since 2015. Core inflation has increased 1.4%, the lowest pace since 2011. With consumer prices falling, concerns have arisen that the United States might succumb to a debilitating bout of deflation for the first time in decades.

FLERE HISTORIER FRA AppleMagazine

AppleMagazine

AppleMagazine

APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

Apple Music is set to integrate with ChatGPT, expanding how users can discover and interact with music through conversational artificial intelligence.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

The idea of placing data centers in space has moved from science fiction into serious discussion among aerospace companies, cloud providers, and artificial intelligence researchers.

time to read

5 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

Apple has extended the availability of its Fitness+ subscription service to 28 additional countries, broadening the geographic reach of one of the company's most tightly integrated digital services.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

time to read

6 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

December 19, 2025

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