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She's Perfect Barbie. He's Scene-stealing Ken. Their Life in Plastic Looks Fantastic

AppleMagazine

|

July 28, 2023

For someone who’s 11.5 inches tall and weighs under 8 ounces, poor Barbie’s had to carry an awfully heavy load over the years on that slender, plastic back of hers

She's Perfect Barbie. He's Scene-stealing Ken. Their Life in Plastic Looks Fantastic

Welcomed as a trailblazer in 1959 — An adult doll! With actual breasts! — she was nonetheless branded an anti-feminist a decade later when women’s rights marchers chanted “I Am Not a Barbie Doll,” referring to her unrealistic body type (and perhaps ignoring the fact that she was single, a homeowner and a career woman).

As years went by, Barbie had her hits (adopting a more inclusive body type, running for president) and misses (exclaiming “Math class is TOUGH!” — ouch). Through it all, this lightning rod in tiny pink heels remained uniquely talented at reinventing herself.

Which is why it makes sense that now, writer-director Greta Gerwig takes Barbie in more than one direction – in every direction, really – in her brash, clever, idea-packed (if ultimately TOO packed) and most of all, eye-poppingly lovely “Barbie,” the brand’s first live action movie.

Is it a celebratory homage to Barbie and her history? Yes. Also a cutting critique, and biting satire? Yes, too. The film is co-produced by Mattel, and they must have felt skittish about some elements — perhaps not Will Ferrell’s reliably buffoonish Mattel CEO, but a far more serious scene where a young girl accuses Barbie of making girls feel bad about themselves. The movie’s also about gender dynamics, mothers and daughters, insidious sexism ... and more.

FLERE HISTORIER FRA AppleMagazine

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APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

Apple Music is set to integrate with ChatGPT, expanding how users can discover and interact with music through conversational artificial intelligence.

time to read

4 mins

December 19, 2025

AppleMagazine

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DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

The idea of placing data centers in space has moved from science fiction into serious discussion among aerospace companies, cloud providers, and artificial intelligence researchers.

time to read

5 mins

December 19, 2025

AppleMagazine

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APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

Apple has extended the availability of its Fitness+ subscription service to 28 additional countries, broadening the geographic reach of one of the company's most tightly integrated digital services.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

time to read

6 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

December 19, 2025

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