LOSSLESS: APPLE MUSIC PREMIERES DOLBY ATMOS, SPATIAL AUDIO

In an effort to better compete with the likes of Spotify, Apple Music has announced plans to introduce industry-leading sound quality, as well as Spatial Audio and Dolby Atmos support.

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Combined, these features allow musicians to create ‘immersive audio experiences for fans with true multidimensional sound and clarity’, whilst lossless quality is supported as standard for the first time. The best part? These features come free, changing Apple Music forever.

INTRODUCING SPATIAL AUDIO ON APPLE MUSIC

Although insiders had previously teased that Apple was working on a new premium version of Apple Music, perhaps introducing a new tiered system in the same vein as TIDAL, the company shocked fans and critics alike by announcing an array of new features would be coming to the $9.99 per month streaming service for free. One of the most exciting is Apple’s plan to bring Spatial Audio to Apple Music, supported by Dolby Atmos sound. Dolby Atmos offers a truly immersive sound experience on devices like HomePod as well as Apple AirPods and AirPods Max, allowing musicians and artists to mix music so that the sound comes from all around and above. Apple says that Dolby Atmos will play as standard on Beats and AirPods with an H1 or W1 chip, and the latest iPhone, iPad, and Mac range will also benefit. Although the details on exactly how many pieces of music will be supported by Dolby Atmos at launch are sketchy, the company has promised that it will add new content “constantly” as well as curate a set of Dolby Atmos playlists to help users find music that they love. What’s more, albums that are compatible with Dolby Atmos will display a badge.