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FIRST COMMERCIAL SPACE TAXI A PIT STOP ON MUSK'S MARS QUEST

AppleMagazine

|

May 29, 2020

It all started with the dream of growing a rose on Mars.

FIRST COMMERCIAL SPACE TAXI A PIT STOP ON MUSK'S MARS QUEST

That vision, Elon Musk’s vision, morphed into a shake-up of the old space industry, and a fleet of new private rockets. Now, those rockets will launch NASA astronauts from Florida to the International Space Station -- the first time a for-profit company will carry astronauts into the cosmos.

It’s a milestone in the effort to commercialize space. But for Musk’s company, SpaceX, it’s also the latest milestone in a wild ride that began with epic failures and the threat of bankruptcy.

If the company’s eccentric founder and CEO has his way, this is just the beginning: He’s planning to build a city on the red planet, and live there.

“What I really want to achieve here is to make Mars seem possible, make it seem as though it’s something that we can do in our lifetimes and that you can go,” Musk told a cheering congress of space professionals in Mexico in 2016.

Musk “is a revolutionary change” in the space world, says Harvard University astrophysicist Jonathan McDowell, whose Jonathan’s Space Report has tracked launches and failures for decades.

Ex-astronaut and former Commercial Spaceflight Federation chief Michael Lopez-Alegria says, “I think history will look back at him like a da Vinci figure.”

Musk has become best known for Tesla, his audacious effort to build an electric vehicle company. But SpaceX predates it.

At 30, Musk was already wildly rich from selling his internet financial company PayPal and its predecessor Zip2. He arranged a series of lunches in Silicon Valley in 2001 with G. Scott Hubbard, who had been NASA’s Mars czar and was then running the agency’s Ames Research Center.

FLERE HISTORIER FRA AppleMagazine

AppleMagazine

AppleMagazine

APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

Apple Music is set to integrate with ChatGPT, expanding how users can discover and interact with music through conversational artificial intelligence.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

The idea of placing data centers in space has moved from science fiction into serious discussion among aerospace companies, cloud providers, and artificial intelligence researchers.

time to read

5 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

Apple has extended the availability of its Fitness+ subscription service to 28 additional countries, broadening the geographic reach of one of the company's most tightly integrated digital services.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

time to read

6 mins

December 19, 2025

AppleMagazine

AppleMagazine

APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

time to read

4 mins

December 19, 2025

AppleMagazine

AppleMagazine

PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

AppleMagazine

AppleMagazine

FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

December 19, 2025

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