APPLE'S HOLIDAY IPHONE SALES SURGE DESPITE SUPPLY SHORTAGES

Apple shook off supply shortages that have curtailed production of iPhones and other popular devices to deliver its most profitable holiday season yet.

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The results posted last week for the final three months of 2021 help illustrate why Apple is looking even stronger at the tail end of the pandemic than when the crisis began two years ago.

At that point, Apple’s iPhone sales had been flagging as consumers began holding on to their older devices for longer periods. But now the Cupertino, California, company can’t seem to keep up with the steadily surging demand for a device that has become even more crucial in the burgeoning era of remote work.

“IPhone has never been more popular,” Apple CEO Tim Cook crowed during a conference call with analysts. The company’s Mac computers and, to a lesser extent, iPads also continue to proliferate. With the iPhone leading the way, Apple disclosed it now has more than 1.8 billion devices worldwide now in use.

Apple’s inability to fully satisfy the voracious appetite for iPhones stems from a pandemic-driven shortage of computer chips that’s affecting the production of everything from automobiles to medical devices.