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Motorsports Get The Green Light
Innovation & Tech Today
|Summer 2017
Racing and the environment: an oxymoron? Not so much.

The world of motorsports has a challenging task – reducing its ecological footprint and improving public perception. However, recent developments reveal that the industry might be getting on the right track.
Motorsports is a $13.5 billion business, roughly on the same level as the National Football League. Beyond the sport’s wide appeal, it’s auto racing’s recent green initiatives that are garnering brand new (and unexpected) attention. Sustainable-minded advancements in tires, fuels, oils, and vehicles (such as electric and hybrid) have already reached the cars at your local dealership. Therefore, it should be no surprise that professional race teams – staffed with topflight engineers – are developing innovative and eco-friendly solutions.
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