Prøve GULL - Gratis
Full Frame in a Small Body
Smart Photography
|February 2021
The Alpha 7C is a compact full-frame camera that threatens to disrupt the norms.

Sony Alpha 7C
₹1,67,990 for body only
When Sony first announced the Alpha-series full-frame cameras in 2013, the company was criticised a lot for the bulky lenses that accompanied the compact bodies. However, Sony was quite fast to climb on to the number one spot in full frame mirrorless cameras. The Alpha 7C is a compact full-frame camera that threatens to disrupt the norms.
Design & Build Quality
Sony claims that this is the world’s smallest and lightest full-frame system, and we have no reasons to doubt it. The camera weighs 509 g and measures 124 x 71 x 59 mm. It is constructed with a combination of magnesium alloy and polycarbonate and features a dust and moisture-resistant construction.
The camera is styled more like its APS-C siblings in the Alpha 6000 series than Alpha 7-series full-frame cameras. The central viewfinder bump, the one that resembles the pentaprism housing of SLRs, has been done away with. Now the full-size viewfinder has been replaced with a smaller one housed at the extreme left-hand side. The front command dial has also been eliminated just as in Alpha 6000-series cameras. What changes from the 6000-series design are the addition of the 7-series mode dial and exposure compensation dial in addition to a raised platform, presumably accommodating the full-frame sensor and circuitry. The grip is not as deep as in the other 7-series cameras and the grip has been lined with a smoother synthetic lining.
Overall, a nice and compact design, though a bit more boxy than other Alpha-series full-frame cameras. We received the silver variant of the Alpha 7C, which has a silver finish on the top plate.
Denne historien er fra February 2021-utgaven av Smart Photography.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Smart Photography

Smart Photography
Huawei Pura 80 Ultra camera
Huawei's Pura 80 Ultra, introduced in July 2025, continues the brand's push into high-end mobile photography.
1 min
September 2025

Smart Photography
Sony FE 50-150mm F2 GM: A Wedding Photographer's Power Lens
Chintu Pathak, Sony India Brand Ambassador, is celebrated for his ability to craft powerful visual stories through wedding, fashion, and lifestyle photography. With a signature style that fuses emotion, elegance, and dynamic editorial influence, he continues to push creative boundaries, shaping moments into timeless works of art.
1 mins
September 2025

Smart Photography
Sony's CFexpress leap
Sony India has launched CFexpress 4.0 Type A memory cards alongside the MRW-G3 card reader, aimed at filmmakers and professional photographers.
1 min
September 2025

Smart Photography
Ricoh GR III discontinued
Ricoh has officially ended production of its GR III compact camera, closing a popular chapter in its pocket-sized APS-C line.
1 min
September 2025
Smart Photography
Lens options expand
Third-party lens makers are continuing to broaden choices for photographers and filmmakers.
1 min
September 2025

Smart Photography
EISA Awards 2025-26
EISA, the Expert Imaging and Sound Association has revealed the winners of its 2025-2026 Awards and being the sole representative of EISA in India, Smart Photography is pleased to bring you the results in real-time.
9 mins
September 2025
Smart Photography
EssilorLuxottica eyes Nikon stake
Nikon shares rose 21 percent in late August after reports that EssilorLuxottica, the RayBan parent, is considering raising its holding in Nikon from about 9 percent to nearly 20. The move would deepen a longstanding partnership that began in 2000 with joint eyewear ventures.
1 min
September 2025

Smart Photography
BenQ's PV3200U monitor
BenQ has refreshed its professional line with the PV3200U, a 32-inch 4K HDR monitor aimed at video editors and photographers. It features the firm's AQCOLOR technology for calibrated colour reproduction and includes builtin 2.1 speakers for improved audio monitoring.
1 min
September 2025

Smart Photography
Sony's DOP Portraits series
Sony has rolled out DOP Portraits, a six-part video series featuring cinematographers from across the globe.
1 min
September 2025

Smart Photography
OM System 50-200mm lens
OM Digital Solutions has begun teasing its latest telephoto zoom, the M.Zuiko Digital ED 50-200mm f/2.8 PRO.
1 min
September 2025
Translate
Change font size