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Apple Sales Stable Due To Emerging Markets
The Morning Standard
|February 22, 2024
APPLE'S sales remained stable in 2023, thanks to a significant boost from emerging markets such as India, the Middle East, and Africa, says Counterpoint Research in its monthly report.
The report noted that in 2023, India became the fifth smartphone market to exceed 10 million iPhone unit sales in a single year, highlighting the market's growing importance for Apple. "Apple's total sales Et remained flat in 2023 even as major competitors declined.
This stability was partly due to a significant boost from emerging markets like India and the Middle East and Africa (MEA). These factors contributed to the iPhone 15 series sales matching the performance of the iPhone 14 series in 2022," reads the report.
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