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Kareena Kapoor Forms JV With Sugar Cosmetics' Owner
Mint Mumbai
|October 13, 2023
Vellvette Lifestyle Pvt. Ltd, which owns and operates beauty brand Sugar Cosmetics, has entered into a joint venture with actor Kareena Kapoor Khan for its skincare brand Quench Botanics. Khanjoins Quench Botanics as a strategic investor and co-owner as the company looks to capitalize on her social media clout to grow the brand.
Vellvette Lifestyle launched Quench Botanics last year with the goal of bringing Korean beauty products and regimens to consumers in India. The products are currently made in Korea and are already available in 1,000 offline stores.
Discussions held earlier this fiscal with the actor, also the face of Reliance Retail's beauty platform Tira, brought her in as investor and co-owner of the brand. "What we bring to the table is the education and the distribution, and Kareena brings the passion for the category. That's why we decided to come together in this joint venture so she's coming as an investor and a strategic partner," Vineeta Singh, co-founder & CEO, Sugar Cosmetics, said in an interview.
Denne historien er fra October 13, 2023-utgaven av Mint Mumbai.
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