Clickservative

Is Brad Parscale, the president’s 2020 campaign manager, a digital savant or just another opportunist cleaning up on trump?

- By Pema Levy

On the night of the 2020 Iowa caucuses, Brad Parscale, President Trump’s campaign manager and technology guru, arrived at an elementary school on the outskirts of Des Moines. With attention focused on the hard-fought Democratic contest, Trump sought to steal a bit of the spotlight by displaying total dominance over his no-hope opponents. As part of the process, each GOP candidate had dispatched someone to caucus sites around the state’s largest city to speak on their behalf. For some 100 voters in suburban Urbandale, it was Parscale.

A 6-foot-8-inch Texan with a red Viking beard, Parscale had been plucked from obscurity in San Antonio to serve as a key digital staffer on Trump’s 2016 campaign. His pitch to the crowd included observations highlighting his now firmly established place in the president’s inner circle, according to Lucy Caldwell, who was present that night. He compared flying on Trump’s jet with White House trips: The private plane was nicer, but he preferred the food on Air Force One, opening his navy suit jacket to show his waistline. He described attending the Super Bowl, just the night before the caucus, with Trump kids Eric and Don Jr., as one of the “perks of the job.”