Patanjali Gets A Leg Up

State largesse for Ramdev’s extensive FMCG line of products starts February

- Asit Jolly

In what may be a first-of-its-kind endorsement, the recently elected BJP government in the state is all set to start pushing yoga guru Baba Ramdev’s Patanjali line of FMCG and other products through the state’s network of fair price shops (those licensed to distribute essential commodities under the Essential Commodities Act, 1956).

Kishan Kapoor, Himachal’s new food, civil supplies and consumer affairs minister, who met with representatives of Patanjali Ayurveda in Shimla on January 20, said from February the products will be made available through fair price shops. “The state government is considering making available the popular Patanjali brand products at fair price shops regulated by the food and civil supplies department and consumer affairs corporation,” a pleased Kapoor told reporters after the meeting.