How The UN Is Using Virtual Reality To Tackle Real-World Problems
Fast Company
|November 2015
The United Nations is using virtual reality to tackle real-world problems.
Though there’s still much to be learned about the power and potential of virtual reality—from the release date of upcoming VR headsets to how this nascent technology will shape entertainment, education, and social interaction—filmmaker Chris Milk has already arrived at one important conclusion. “Virtual reality, fundamentally, is a technology that removes borders,” he says. “Anything can be local to you.”
Milk should know. The trailblazing director, who made his name creating cutting-edge, immersive music videos for bands such as U2 and Arcade Fire, recently founded the Vrse.works production company to push the boundaries of virtual reality filmmaking and offer tools and support to people interested in the medium. One of his first big projects: teaming up with the United Nations to create a series of short VR films highlighting some of the most pressing global challenges facing the organization, including the Syrian refugee crisis and climate change. The result is a powerful new approach to storytelling—one that could change the way relief organizations and other NGOs approach raising awareness and funds.
Milk’s collaboration with the UN—an organization known for progressive ideas but rather conventional approaches—is not as unlikely as it sounds. That’s because his partner in the effort is Gabo Arora, a senior adviser (and self-described “bureaucratic ninja”) for the United Nations Millennium Campaign with a talent for forming creative alliances and leveraging new media to promote social causes. Arora was exploring the prospect of using virtual reality when he met Milk last year at a launch party for U2’s
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