Going The App Way

Travel apps are high potential business tools for monetisation and revenue generation. Travel agents would do well to tap their potential to reach the next level of customer engagement and market penetration. Express TravelWorld explores the travel app landscape

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In today's dynamic world, technology has touched every aspect of travel and tourism. In this landscape, the modern traveller has everything on his smartphone, loaded with travel apps that make his journey a seamless experience. Which is why it is imperative for today’s travel agencies to not only understand the value that travel apps can provide to their customers, but also to adopt them as part of their business model and operational platform.

Mobile apps are a direct tool to reach your customer base as millennials spend most of their time online and connected to their smartphones. Mobile apps help communicate information about a destination in real-time, so the speed and agility of responsiveness can help build lasting relationships with your customers.

Here is our pick of 10 of the unique and popular travel apps (some of them available only in India) out there that have helped travellers simplify their trips. Travel agencies can use these as role models to develop their own apps and incorporate them into their customer interaction platforms to get to the next level of visibility with the new generation of travellers.

Live Trekker

The Live Trekker app was founded by Jean-Marc DeBaud in 2012 and serves as a leading platform for travellers across the world to not just record but share and relive all their travel memories with their loved ones. Along with keeping a complete log of your travel details, it also tracks your route, records where you clicked images, where you recorded a video and where you stayed.

Going one step ahead the app gives you a chance to blog about your travels. This app is a must for anyone who would want to keep a visual journal of their trips. The simple to use interface lets you log and collect everything you want to take back from your vacation.