Dare To Be Better, Dare To Bridgestone

Woods sigit multi year deal with Bridgestone Golf 

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Bridgestone Golf is amplifying its aggressive messaging with a new marketing campaign featuring Tiger Woods that highlights the performance benefits of its products. Titled "The Herd," a unique series of commercials on NBC/Golf Channel and across the web depicts the "herd-mentality," common among consumers with notions that the best golf ball is the one played by the most Tour players. More than 75 was participated in the filming in South Africa, representing a mass of humanity scavenging a golf course for the most popular ball on Tour. What they find is Woods, who switched exclusively to the Bridgestone B330-S, hitting a tee shot while the narrator proclaims &