The Best Shot Captured

- Kanchi Batra

Nikon India has lately completed 10 years of operations in the country. How has the journey been for the company?

Nikon forayed into India in the year 2007 and we have grown at a good pace over the years. Today we have a leading market share of over 50 per cent, clocking a revenue of ₹ 1,150 crore in FY17. While we have a strong revenue growth which we aim to further increase, in India we have undertaken a customer-centric approach.

Until last year, Nikon India had 130 Nikon Experience Zones across the country. This year, the company is planning to open more ‘Experience Zones’ and our focus is on expanding our base in smaller towns as well as D-SLR users are growing in these areas as well.

From being seen as the brand for professionals to receiving around 55 per cent of our sales from professional, photoenthusiasts and amateur photographers, Nikon has carved an exceptional journey in the photography genre in India.

How Nikon is banking on the big fat Indian wedding market? Where do you see the market going, and more precisely, where do you see Nikon India growing in the next few years?