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Anatomy Of Fashion Brand - Fast And Sustainable?
FHM India
|October 2020
How can a brand be everything a fast fashion clothing brand seems to be and still promote sustainability? Read on to unravel all about Uniqlo, the Japanese clothing brand.
Uniqlo’s stint in the apparel world is more than a decade old and for some reason, its approach still seems far contemporary than most brands of the new age. At this point, the brand has over 2000 stores around the world with four of them in India. When a brand grows with this trajectory there can only be one reason behind it-- either they are doing something right or something very wrong. Let’s unfold.
THIRD LARGEST FAST FASHION BRAND
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