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It's Just a Game! (Or Is It?)

The Best of Times

February 2020

On November 25, 2019, three months before Super Bowl LIV was to be played on February 2, 2020, Fox TV announced that the game at Miami’s Hard Rock Stadium was sold out of available advertising spots.

- Randal C. Hill

Companies that hadn’t already ponied up $5.5 million dollars per 30-second message were out of luck.

The Super Bowl has become a spectacular yearly advertising and entertainment event…and there’s even a football game thrown in for good measure! Tickets for those who want to witness the event for themselves now cost an average of $2,500 to $3,500 per seat.

Over the years, numerous music icons have brought a true “wow” factor to the halftime performances and included Motown superstars (Michael Jackson, Diana Ross, Stevie Wonder, Smokey Robinson), several iconic hitmakers (Bruce Springsteen, Madonna, Aerosmith, Lady Gaga, Prince, Katy Perry, Beyonce’) and some legendary UK entertainers (Phil Collins, U2, the Rolling Stones, Sir Paul McCartney).

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