A Classic Reinvention

Rolex, the icon in luxury timepieces, creates a meaningful reinvention of the classic Datejust watch

- Ryanne Stephanie Cheng Co

The Rolex Datejust has captured the imagination of enthusiasts since its initial launch in 1945. As the first self-winding waterproof chronometer wristwatch to display the date in a window on the dial at 3 o’clock, the Rolex Datejust has become an enduring aesthetic that collectors and aficionados cherish to this day.

In 2020, Rolex reinvents the classic Datejust using the signature of the brand’s hallmark Rolesor watch. In its essence, Rolesor is a marriage of balance and quality. Its trademark feature since 1933 when the name was registered, is the ingenious combination of 18ct gold and Oystersteel, both of which are interspersed within various segments of the watch’s design.