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Built Like A Prime
Smart Photography
|October 2017
Fujinon Super EBC XF 35mm f/2 R WR ₹ 42,999
Fujifilm, as the name indicates, had been a much sought after brand when films ruled the industry. With the digital transformation, though many companies crumbled due to the obsolescence of their core technologies, Fujifilm kept themselves busy with their strong optical competence. Digital cameras may have taken a back-seat for the Company except for some innovative sensor designs and the retro styling. Fujifilm is now planning a strong comeback in the world markets, riding on superior optics. The Fujinon Super EBC weather resistant 35mm f/2 R WR lens is a compact prime lens for its APS-C bodies.
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FLERE HISTORIER FRA Smart Photography
Smart Photography
Huawei Pura 80 Ultra camera
Huawei's Pura 80 Ultra, introduced in July 2025, continues the brand's push into high-end mobile photography.
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Sony's CFexpress leap
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Smart Photography
Ricoh GR III discontinued
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Smart Photography
EISA Awards 2025-26
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EssilorLuxottica eyes Nikon stake
Nikon shares rose 21 percent in late August after reports that EssilorLuxottica, the RayBan parent, is considering raising its holding in Nikon from about 9 percent to nearly 20. The move would deepen a longstanding partnership that began in 2000 with joint eyewear ventures.
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Smart Photography
BenQ's PV3200U monitor
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Smart Photography
Sony's DOP Portraits series
Sony has rolled out DOP Portraits, a six-part video series featuring cinematographers from across the globe.
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Smart Photography
OM System 50-200mm lens
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