The Future In Focus

An icon of Italian design heritage, b&b Italia remains an able game changer as it carries on with its founder’s enthusiasm for creativity and innovation

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B&B Italia was founded in 1966 by Piero Ambrogio Busnelli who was described by the architect Marco Zanuso as a visionary who had “the reflexes of a Formula 1 pilot” when it came to split-second decision making. He freely experimented with new materials and was bent on utilising the most advanced forms of technology. Busnelli’s efforts led him to conceptualise an innovative industrial process, a contrast to the traditional artisan methods that were more endemic to the Novedrate sector, where it is headquartered. The famous Coronado sofa was the first p