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The Final Campaign

New York magazine

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January 02, 2023

Inside Donald Trump's sad, lonely, thirsty, broken, basically pretend run for reelection. (Which isn't to say he can't win.)

- By Olivia Nuzzi

The Final Campaign

I.donald trump was calling from Mar-aLago. It was a Monday afternoon in the middle of December. He was at his desk in what is known as 45 Office, a room on the second floor, above what is known as the Donald J. Trump Grand Ballroom, 20,000 square feet festooned with 16 sedan-size crystal chandeliers and what he claims to be $7 million of gold leaf.

Members of the Mar-a-Lago Club, who pay $200,000 initiation fees and annual fees of $14,000, may use the space, at an additional cost, for “important occasions that inspire, enchant, and exceed every expectation.” At the galas and bat mitzvahs and weekend weddings, Trump often wanders in. How could he resist a room like this? He smiles and waves. He joins groomsmen for photos. He steps onto the dance floor with the bride. Dark suit jacket, no tie, shirt unbuttoned, red MAKE AMERICA GREAT AGAIN hat on his head. He tilts his face to the strobe lights and pumps his fists in the air. Sometimes he grabs a microphone and gives a speech. He knows what the people who show up here want.

It was in that optimistic spirit, 28 days ago, that the former president, impeached and voted out of office and impeached again, amid multiple state and federal investigations, under threat of indictment and arrest, on the verge of a congressional committee verdict that would recommend four criminal charges to the Feds over his incitement of a mob that attacked the U.S. Capitol and threatened to hang his vice-president in a failed attempt to stop the certification of the 2020 election results, announced his third presidential campaign. Since then, he has barely set foot outside the perimeter of Mar-a-Lago. For 28 days, in fact, he has not left the state of Florida at all.

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