“ULYSSE NARDIN HAS ALWAYS, BY TRADITION, PROPOSED A SENSE OF DESIGN”

In conversation with Jean-Christophe Sabatier - chief marketing product officer, Ulysse Nardin – about the brand’s new launches and its reputation for limited edition watches with erotic themes.

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Can you tell us more about the watches that you launched at SIHH?

You have probably seen the Ulysse Nardin shark that has been passed through X-rays. The X-rays express the concept that we are proposing this year, which is about the notion of transparency. The purpose of this notion of transparency is to present the inner beauty of our product. We have two star products that we presented. One is called Freak X, and the other is the Skeleton X. They have something in common, which is the fact that they have no dial. With Freak, it’s a concept you probably already know, because it was presented 15 years ago with huge success. The concept is simple - it has no dial and no hand, so the time is indicated by the movement. So here of course, you find the notion of transparency by the fact that the sapphire glass is directly opened to the movement. We are presenting this piece with the flying carrousel because it is really the DNA signature of the Freak collection. So the hours are indicated by the wheel and the minutes are indicated by the bridge that is carrying the flying carrousel.