Male Beauty Forecast Of 2022

For decades, men's beauty products have lived in a separate space from the mainstream beauty sphere. As we move into an inclusive future, 2022 will be the year for the men's beauty market to boom

- Nivedita

The steal my girlfriend's concealer line was a common chorus among men's grooming companies until recently, and who can forget rock stars like Prince, who brought glam to rock? But the make-up range available for men still remains enough introductory. However, the effects are sluggishly changing, with men shaking off old conceptions, and welcoming beauty routines into their life.

According to Rachit Mehra, senior marketing manager of Phy, a brand that offers complete grooming solutions for urban professional men, the Indian men's grooming market is growing at an impressive 11 per cent CAGR, and is well on its way to becoming a $1.2 billion business by 2024. This has resulted in the men's beauty market booming into an inclusive, diverse industry that boasts of everything from grooming to personal care to cosmetics, and more.

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