Making Brandy Cool

Bacardi enters the premium brandy market with Good Man

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Brandy just became cool. To disrupt the premium brandy segment, Bacardi is offering India's modern-day consumers an extraordinary experience with their latest innovation, Good Man, which is also their first-ever innovation made in India for Indian consumers. Synonymous with globally acknowledged spirits and wines and one of the largest privately held spirits companies in the world, Bacardi is now foraying into the brandy and IMFL (Indian Made Foreign Liquor) category.

Good Man is a premium blended brandy, meticulously crafted with French & Indian grape brandies, aged for a minimum of two years in oak casks, for a perfect amalgamation of woody flavours, fruity notes of pear, apple, a rich palate of raisin, drizzled with sweet vanilla and honey. The brandy is best enjoyed neat on ice, or with a mixer.

Sanjit Randhawa, Managing Director, Bacardi India, tells MW, “The strategy behind Good Man brandy in India came with the objective to strengthen Bacardi's market share in the brown spirits category in India. With this launch, Bacardi is the only international spirits player in the premium brandy segment.