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The Wild Arrival Of Web3 Fashion

GQ India

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June - July 2022

The metaverse is coming, and to embrace your style in the virtual realms, you might first have to completely change the way you think about fashion.

- Yang-yi Goh

The Wild Arrival Of Web3 Fashion

Dolce & Gabbana's Glass Suit, above, is part of a nine-piece NFT collection that used pieces picked from the brand's extreme-luxury lines to open doors between the physical fashion world and the metaverse.

YOU WAKE UP, YAWN, stretch, ignore the texts from your uncle, and open your closet. It's time to decide who you want to be today. Your Gucci sweater and Burberry trench hang neatly above a row of pristine Nike sneakers. But today you're feeling somewhat less...human...and more like a highly intelligent mollusc. You spot the eight-armed hoodie you copped for this exact occasion. Today, you're going to be an octopus.

Welcome to getting dressed in the metaverse, where your daily ritual of self-expression will be taken to its logical-and, probably more often than not, wildly illogical-extreme. The internet has already irrevocably altered the way we buy our clothes, and social media has changed the way we wear our clothes, but the advent of Web3 is about to radically shift how we think about fashion, period. In the near future, dressing yourself won't merely be about throwing on a shirt and pants and heading out the door. It'll be about choosing the very form-human, animal, object, or other you want to represent you at any given moment, and then adorning that avatar in gear dreamed up by designers freed from the limitations of the corporeal world.

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