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Five Designers Radically Re-Defining Menswear
GQ India
|August 2022
The most compelling new designers in Europe are reimagining what menswear means right now. We scoured the continent to meet them.

In Alessandro Michele's first show for Florentine super-brand Gucci in winter 2015, the designer sent out an army of lithe men draped in pussy-bow shirts, tops made of vintage lace, and Sloane Ranger-worthy pie crust-collar shirts. It wasn't menswear as we knew it, but a moment when we witnessed where it could go. A place where the old rules didn't apply. Where gender was fluid. Where menswear was a wide open space, full of creativity and progressive thinking.
Since then, the boundaries of menswear have softened. Smaller brands were next to explore genderlessness and a rule-breaking mode has gained pace since, thanks to a flamboyance of fabulously dressed male stars (see Harry Styles and A$AP Rocky) and a surfeit of young designers who have broken through the veil of the fashion industry with the purpose of redefining what it means to dress like a man.
What does that mean for you and your wardrobe? Something very exciting, as it turns out. From the "skirt and platform shoe"-infused alt-Britishness of Stefan Cooke to the genderless neo-punk of French designer Egonlab, it's this continent's boldest young creatives who are leading the charge towards a more interesting, boundary-free future.
1 STEFAN COOKE
British classics subverted
BY TEO VAN DEN BROEKE
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