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Charlotte Magazine
|September 2017
Estelle Helfrich brings California vibes to her NoDa boutique
DON’T LET HER TINY FRAME fool you. She’s not quite five feet tall, but Estelle Helfrich has big ideas about free-spirited combinations. She grew up in San Francisco and earned fashion degrees from California art schools: the Fashion Institute of Design & Merchandising and the Academy of Art University. When a Charlotte friend introduced her to a former football player from Michigan State University, she fell in love.
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