Gå ubegrenset med Magzter GOLD

Gå ubegrenset med Magzter GOLD

Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare

$149.99
 
$74.99/År
The Perfect Holiday Gift Gift Now

'Hack' your money psychology

Personal Finance

|

February 2023

Spending too much money? Tempted by sales? These money psychology hacks’ can help

- By Adrian Camilleri

'Hack' your money psychology

Christmas has come and gone, as has the post-holiday sales period. Your kids going back to school' has left your wallet gasping for breath, while everything else just keeps getting more expensive.

If you haven't already seen your spending go up, the possibility is looming-and you probably have some concerns about spending your money wisely. Furthermore, shopping can be a harrowing experience, and our attitudes towards money are tied up in all kinds of feelings.

Based on psychology, here are three tips to improve the way you spend your hard-earned cash this year.

Before the purchase: Patience is your friend One of the amazing features of the human mind is that we can mentally time travel: we can imagine what the future is going to feel like. Scientists call this 'affective forecasting'.

Thinking about a future trip-imagining the warm sun, the sand between your toes, finding yourself smiling-is an example of such mental time travel.

However, it turns out that we're not very good at affective forecasting. We get wrong not only the emotions we will experience, but also their intensity and duration. Lottery winners are a classic example-contrary to expectations, many are not happy, or not happy for long.

More importantly, you can derive happiness from just anticipating future experiences. For example, one study measured the happiness of 974 people going on a trip compared with 556 people not going on a trip. As you might expect, the holiday-makers were relatively happier but only before the trip.

So, how can we take advantage of our capacity to mentally time travel?

Tip 1: Pay now, consume later.

FLERE HISTORIER FRA Personal Finance

Personal Finance

Personal Finance

South Africa's crypto conundrum

Why modernising collective investment schemes is critical for retail investors

time to read

3 mins

December 2025

Personal Finance

Personal Finance

Neglecting systems maintenance is false economy

Why waiting for IT to break is breaking your business

time to read

2 mins

December 2025

Personal Finance

Short-term lets for long-term gains

EVERY DECEMBER, South Africa’s coastal property markets come alive as holidaymakers search for short-term letting in key locations-Cape Town, the KZN North Coast, and the Garden Route among them.

time to read

3 mins

December 2025

Personal Finance

Personal Finance

Growth anticipated as SA exits the Grey List

Could coming off the 'Grey List' light the commercial property fuse?

time to read

2 mins

December 2025

Personal Finance

Personal Finance

Choosing the right medical cover for 2026

A balancing act between affordability and protection

time to read

3 mins

December 2025

Personal Finance

Personal Finance

Don't become a December house-breaking statistic

Rising crime and insurance claims highlight the importance of safeguarding assets before the festive season

time to read

2 mins

December 2025

Personal Finance

Personal Finance

Retirement planning in a digital age

AS SOUTH Africa becomes increasingly digitised, the way we communicate and plan for the future has fundamentally shifted.

time to read

2 mins

December 2025

Personal Finance

Personal Finance

Is trading for YOU?

A quick test will show you where you currently stand

time to read

2 mins

December 2025

Personal Finance

Personal Finance

Is the AI bubble about to burst?

What to watch for as the markets wobble

time to read

2 mins

December 2025

Personal Finance

Understanding key stock exchange terms

INVESTING ON the stock exchange can appear intimidating to newcomers—largely because it comes with its own vocabulary.

time to read

4 mins

December 2025

Translate

Share

-
+

Change font size

Holiday offer front
Holiday offer back