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Fair Deals in a Tough Market
Kiplinger's Personal Finance
|May 2022
MAKING IT WORK | When you live and work in a small town, it’s not all about profit.
PROFILE
WHO: Leo Karl III, 61
WHAT: President of Karl Chevrolet
WHERE: New Canaan, Conn.
Who are your customers? We sell new Chevrolets and a variety of preowned vehicles, predominantly trucks and SUVs. We cater to small businesses with work trucks, but the core of our business is families that drive various sizes of SUVs for hauling kids and gear around and living life in New England. Leasing is around half of our business.
New Canaan has a population of around 20,000 people. It’s in the heart of Fairfield County, Conn., best known as a bedroom community for New York commuters. We’re a third-generation family business, with about 40 employees now. There are several nearly 100-year-old family businesses that have been in the same family in New Canaan—there’s been a lot of camaraderie and competition over the years.
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