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“DESTINY HAS TWO WAYS TO RUIN YOU: BY DENYING YOU WHAT YOU WANT , OR GIVING IT TO YOU! ”

IFJ

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September - October 2020

IFJ shares the views of thinking people, throwing them open for discussion, dissection, and analysis. in short, for you to think about and send in your own thoughts and responses. in this conversation, we share Amarnath's thoughts

“DESTINY HAS TWO WAYS TO RUIN YOU: BY DENYING YOU WHAT YOU WANT , OR GIVING IT TO YOU! ”

A Philosophical look at Luxury and Consumption Without its Intrinsic Need.

So where does sheer luxury fit into this in India? Is a stoic person with an inborn fakir’s denial of excess, a winner? Or is it an unabashed epicurean consuming till the senses are sick, the hero of our luxury market?

Both can be losers too.

The context is most important, after which comes the protagonist. One may believe at a certain point in one’s life that the living out of a certain experience is utterly vital to one’s existence. So one takes the most expensive cruise in the world. Or one may reason that a certain precious object is more important than the simple joys of the planet. So one buys the largest rock one can afford and places it on the ring finger of a beloved – of the moment.

But are both these truly intrinsic to human life, without which one can simply not exist? Why do millionaires land up in ashrams, seeking ‘the big quest beyond the material’ if their answers had come from these just temporarily necessary to make a certain point at one’s current state of evolution or to the circle of society in which one rises in the ladder of Maya – the illusion of possession and escalation?

FLERE HISTORIER FRA IFJ

IFJ

IFJ

Embroidering A Story Of Survival

The artisans of Aham Bhumika have been busy even during the pandemic, working their magic on bags, sarees and cushion covers

time to read

2 mins

September - October 2020

IFJ

IFJ

SUITE DREAMS ARE MADE OF THESE . . . .

A luxury suite must combine luxury, functionality, beauty and have a little something extra to stand out

time to read

8 mins

September - October 2020

IFJ

IFJ

The japanese way: MARUNI

‘The rich are different’; companies rich in design, certainly are. they invest their trust and resources into creating products imbued with the value that only great design can add. ifj does a deep dive into the path that makes these companies different. we start in the far east, with maruni, japan.

time to read

7 mins

September - October 2020

IFJ

IFJ

MADE TOGETHER , APART . ‘connected' at the design museum, london

A material-driven project pushes the boundaries of what is possible with American hardwoods and explores how designers and craftspeople adapted their working practices during the lockdown.

time to read

4 mins

September - October 2020

IFJ

IFJ

“DESTINY HAS TWO WAYS TO RUIN YOU: BY DENYING YOU WHAT YOU WANT , OR GIVING IT TO YOU! ”

IFJ shares the views of thinking people, throwing them open for discussion, dissection, and analysis. in short, for you to think about and send in your own thoughts and responses. in this conversation, we share Amarnath's thoughts

time to read

6 mins

September - October 2020

IFJ

IFJ

SITTING PRETTY

The recent pandemic has seen consumers invest more in their homes, creating bespoke and elegant spaces that benefit the players in the luxury high end furniture segment

time to read

8 mins

September - October 2020

IFJ

IFJ

THE LOUNGE AT ESSEX FARMS NEW DELHI

Commission : design ethics architecture studio

time to read

1 min

September - October 2020

IFJ

IFJ

AR. BRIJESH SHAIJAL

Architects do the talking, as they wander through the world, pointing to architectural and design features they have loved along the way

time to read

3 mins

September - October 2020

IFJ

IFJ

RESILIENCE IS AN INCREASINGLY IMPORTANT ASPECT OF LUXURY DESIGN

Rachel johnson, senior vice president and studio director, wimberly interiors, on luxury hotel design

time to read

4 mins

September - October 2020

IFJ

IFJ

Abhishek and aashita chadha: THE KARIGHARS , BENGALURU

Founder of the KhariGhars, what is most satisfying about his profession, and he is quick to tell you that it is the fact that most of his clients are his close friends.

time to read

7 mins

September - October 2020

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