The Kids Are Alright

The next wave of Joburg’s graphic design talent is rethinking the city’s identity in exciting new ways. We asked five of our favourites to create something special for us in tribute to the City of Gold

- Layla Leiman

UNKNOWN DESIGN AGENCY

Unknown Design Agency is anything but. Founded in 2014 by Coenraad Sutton and Linel Louw, the agency has distinguished itself in the Johannesburg creative landscape by specialising in holistic brand development. Unknown’s recent clients include product and interior design brands Dokter and Misses, Joe Paine and Tonic Design. They also recently completed a comprehensive brand revamp for the Slow suite of airport lounges.

Unknown’s style is unequivocally contemporary, but with an emphasis on longevity. ‘We start with an in-depth understanding of our clients’ personality, values and business strategy,’ say Linel and Coenraad, and they regularly collaborate with top creative talent to produce well-crafted and functional solutions.

For the two directors, Johannesburg is a city of flux: multifaceted, constantly evolving and regenerating. ‘Joburg is a fantastic place for creative people and offers long-term rewards for anyone willing to stick it out,’ they say. The Unknown design contribution for this issue, an

Escher-esque typeface derived from a Joburg skyline (that also spells out JHB), illustrates the infinite mutations and potential of the city. Linel and Coenraad explain that the ‘golden phrase “There is no end, only the city” refers to the many ways the city can be navigated and experienced – each choice leading to new, potentially infinite possibilities.’ unknowndesign.co.za

SINDISO NYONI