Riding On Change

The land of beaches and churches, Goa, is home to the very first motorcycling destination property in India. Say hello to The Royal Enfield Garage Cafe crafted by the supremely talented Studio Lotus.

- Deepa Nair

Some brands need no introduction; so much that even those not so passionate about the products they retail know their legacy. Take for instance the legendary Bullet, created by a company that has been a name to reckon with since 1901 and is synonymous with motorcycles the world over — Royal Enfield. Through the years, the brand has designed and manufactured the finest of motorcycles for its customers and patrons. As an extension of the Royal Enfield experience, it introduced a retail wing some years ago which offers apparels and motorcycling accessories. The subject of our story is actually the next level of “brand immersion” that Royal Enfield has planned — the company is set to launch highly-curated, larger experiences in key motorcycling destinations. These go beyond selling motorcycles and gear, into offering a space for the motorcycling community to congregate in and experience the Royal Enfield brand and its commitment to pure motorcycling.

For this crucial new chapter, the brand turned to their trusted partner Studio Lotus — Royal Enfield’s retail design and architectural agency — who have successfully rolled out a series of stores for them across the country. For the uninitiated, the popular New Delhi-based firm — co-founded by Ambrish Arora, Ankur Choksi and Sidhartha talwar in 2002 — has a string of inspiring work to its credit and is a multi-disciplinary design practice which not only works on the largest of architectural and interior design ideas but also crafts the smallest of furniture pieces down to the last detail. Truly, this passion for design and their understanding of the pulse of the client is evident in the plan they had for Royal Enfield’s new offering.