Onward And Upwards

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In a world that's full of strife and uncertainty, a sense of hope and optimism is vital to spark positive change. It is this sentiment that global paints and coatings company AkzoNobel (and makers of Dulux Paints in India) wish to convey with their Colour of the Year 2019 — Spiced Honey, a warm amber tone. The company’s Global Aesthetic Center has collaborated with a team of professionals from around the globe to examine social, economic and cultural trends. After careful analysis of the prevailing mood of today’s consumers, these experts chose 'let the light in’ as the theme for the latest Colour of the Year upon finding that people are currently experiencing a renewed sense of optimism and purpose.

Spiced Honey is a contemporary colour, but more importantly, it is versatile. It can be paired with different hues and interior design styles to achieve varying effects from warm and energising to calm and nourishing. To illustrate this, AkzoNobel has come up with four different palettes, each inspired by the tones and properties of honey — natural, timeless, enduring, protective, rejuvenating, and healing. These include warm neutrals, soft pastels, intense pigments and bold bright hues.

Each palette corresponds to a different mood. Warm neutrals, for example, indicate a need to contemplate, soft pastels possess a dreamy quality, rich tones underline a desire to love and vibrant hues signal action and initiative.

A SPACE TO THINK