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A quaint ambience… engaging exteriors with the interiors showcasing some beautiful furniture, furnishings, artworks, lighting and accessories. Welcome to Hermosa Design Studio in Jaipur, a treasure trove for the contemporary millennial home maker.

- Deepa Nair

The goddess of beauty… that’s what Hermosa translates to in Greek. That the name resonates well, and is no high claim, is revealed when you enter the recently opened lifestyle store in Jaipur — Hermosa Design Studio — and find every inch of it dipped in utter loveliness. At once, we also realize: here is someone who understands the pulse of design and the needs of the New Age customer. “We had a furniture business ongoing since 2012,” informs Mugdha Bhagchandka, creative lead at Hermosa Design Studio. “We were into institutional projects and custom residential projects back then. Hermosa was born in 2017 when Pranjal Agarwal became the CEO of the company. He realized the need for giving the business a retail format after recognizing a gap in the market.”

“Our research shows that home makers in tier two cities were looking to incorporate global trends in home decor and did not have access to them in their own cities. They either had to travel to New Delhi or Mumbai. Studies showed that tier two cities have the space for big houses and the spending capacity, while the people are well-travelled and have refined tastes. Hence, we felt the need to get a luxury home decor store to their cities to make it convenient for them. Our target cities after Jaipur include Raipur, Ahmedabad, Pune and Indore. We started with Jaipur because of the city’s rich heritage and culture, which also sees great craftsmanship. We wanted to imbibe all these key elements in our flagship store and hence we zeroed down on Jaipur,” says Pranjal.