Protein Trends

The Latest anabolic Innovations to Your Favorite Supplement.

- Adam M. Gonzalez

PROTEIN POWDER continues to be one of the most effective and well-established supplements for building muscle, burning fat, and improving overall health. Consumer demand and painstaking research has lead to several innovations in the last few years. Some modest tweaks simply reflect the attitude of the buyer and a desire for convenience, while other developments represent years of scientific discovery and hard-earned lessons from the trenches. Together, these new innovations in the protein-powder market are a good indicator of the future of sports supplements.

NATIVE WHEY PROTEINS

All proteins start out as long strands of amino acids constructed into highly specific three-dimensional shapes. A protein in its native state has a properly folded structure and the protein integrity is fully conserved. This is in contrast to the denatured state in which the structure is disrupted and the strands of amino acids begin to unravel. Most whey protein powders undergo two processes of filtration and pasteurization. Native whey protein eliminates the second filtration process in effort to provide the pure native proteins from milk.