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Companies Are Jumping at Every Opportunity to Provide Consumers Exactly What They Want—convenience

- Janica Balasolla

People in the metro may be spoiled for choice given the wide variety and number of restaurants at their disposal. Even so, more and more people are choosing to dine at home, due in large part to traffic. But that doesn’t necessarily mean they’re missing out, as food companies are taking advantage of these opportunities. Making good use of technology, establishments are setting up web-based and mobile app delivery services to bring exactly what the consumers are looking for—convenience. Worldwide, the market for food delivery is estimated at $107 billion or one percent of the total food market and four percent of food sold through restaurants and fast food chains, according to global consulting firm McKinsey & Company. Revenue in the Philippine food delivery segment is expected to amount to $378 million in 2017, according to Euromonitor—the bulk of which will come from the most common form: traditional deliveries. Most of these orders are still placed by phone, and pizza tops the list of dishes typically ordered from this service. The emergence of digital technology though is changing the norm, as food establishments are taking deliveries to the next level.