5 Coffee Shop Trends Set to Dominate the Market in 2020

Nowadays, it seems like there is a coffee shop at every corner no matter where you find yourself, and if there is a corner without a coffee shop right now, you can bet that there’ll be one in 2020.

- Marie Nieves Lifestyle Blogger

Yes, the cafe industry is booming around the world, and unsurprisingly so, as opening a coffee shop in a day and age when people want to socialize more, work remotely, and de-stress in a friendly environment is a surefire way to build a profitable business in the hospitality industry. Oh, and the fact that coffee is the world’s most popular drug can’t hurt, either.

That said, it’s also important to remember that this ever-growing popularity is making the coffee shop business highly competitive, and that new as well as established companies need to build a strong business strategy in order to continue to grow in 2020.

Let’s take a look at the five things you should do in order to dominate in the new year.

Stand out with branding

There’s no way around it, this industry is becoming so saturated that you need a strong brand presence if you are to rise above the noise, improve brand visibility and awareness, and engage with your customer base in order to attract new ones and keep existing ones at your side. After all, why wouldn’t your customers check out other coffee shops from time to time, especially after they’ve experienced everything there is at your place? The first thing you need to do is to build a compelling brand identity that will inspire them to become your loyal long-term patrons.