Mintel's 2022 Global Food and Drink Trends explores what changing consumer behavior means for the food, drink and foodservice industries

In India, 46% percent of consumers worry that life will not be the same as it was before the pandemic, according to Mintel Global Consumer research on the holistic consumer.

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A period of time that saw lockdowns, food panic buying and homes becoming offices impacted consumer behaviour in a multitude of ways, including food becoming more than a source of sustenance, but also a source of reassurance. Mintel's 2022 Global Consumer Trends explores these behavioural changes, with insight and recommendations for food, drink and food service brands on how to incorporate the trends into future strategy.

Three key trends offer great potential for food, drink and foodservice brands: In Control, Enjoyment Everywhere and Flexible Spaces.

IN CONTROL

'In Control' explores how consumers are dealing with pandemic-induced feelings of uncertainty and now desire to take control in the ways available to them. Brands can empower consumers to do this within their food or drink purchases through transparent detail on their products.

HENG HONG TAN, MINTEL FOOD & DRINK ANALYST, APAC, SAID: "Consumers want more control over their wellbeing with 8 in 10 Indians* say they are eating healthily all or most of the time. Food and drink brands have the complex task of conveying clear and reliable guidance so that a product will meet consumers' health priorities. They can empower consumers to make the right health choice by giving clear on pack detail linked to dietary requirements."