The Man Behind India's ‘WATER PURIFIER' Movement

THE JOURNEY WHICH STARTED WITH THE INTENT TO PROMOTE A HEALTHY LIFESTYLE, EVENTUALLY LED KENT WATER PURIFIERS TO BECOME A HOUSEHOLD NAME. HERE’S HOW DR. MAHESH GUPTA SPEARHEADED THIS LIFESTYLE SHIFT!

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Walk us through your ‘atmanirbhar’ entrepreneurial journey. How has the experience been so far?

The experience has been great. Kent is positioned as India’s leading water purifier company. Also, over the years the company has evolved and transformed. Transformation has been in terms of technology and new product range which is in sync with the brands philosophy; the company is working from day one on a mission Drink Pure, Eat Pure and Breathe Pure. Hence, each and every product of Kent RO is designed and sold to fulfill these 3 objectives. At present the products in the Kent RO Family are Air Purifiers, Cold Press Juicer, Vacuum / Bed Cleaners and Vegetable purifiers. The company has also forayed into smart kitchen appliance segment with a whole new innovative range of products. This includes Noodle & Pasta Makers, Dosa Maker, Pizza & Omellette Maker, Turbo Blenders, Rice Cookers, Atta & Bread Maker and many more.

Another revolutionary product by Kent is a lowcost water purifier Kent Gold AS which is capable of removing arsenic from water. Arsenic is the most harmful poison dissolved in the water and a route cause of cancer. So far only RO purifiers were able to remove dissolved arsenic from water, but with Kent Gold AS, which costs just Rs 3500 is capable of removing this dissolved poison from drinking water.

The company has last year also ventured into the artificial intelligence segment.