The Indomitable ENTREPRENEUR

MEET KS BHATIA, FOUNDER & CEO OF PUMPKART AND FIGGITAL A FAR-SIGHTED ENTREPRENEUR AND MOTIVATIONAL SPEAKER WHO STAUNCHLY BELIEVES IN THE PRINCIPLES OF HARD WORK, PERSEVERANCE, AND OPTIMISM

- Bhavya Gaind

As the COVID pandemic induced lockdown brought every industry to a standstill, visionary entrepreneur KS Bhatia silently built his empire while placing one brick at a time and as destiny would have it, he eventually paved his way to success!

The brain behind India’s largest wholesale B2B company coming up with a complete range of appliances, hardware, sanitary ware and industry supply, Bhatia has carved a niche in the industry with his proficient expertise and wise acumen.

The Founder of Pumpkart and Figgital, Bhatia exudes an indomitable will that has helped him reach new heights with each passing day. Here’s more about his inspiring journey.

Walk us through your atmanirbhar journey as the CEO of Pumpkart and Figgital. What are some challenges that you had to encounter?

We started Pumpkart in 2014 and came into limelight when we were praised by Sundar Pichai, Chief Executive Officer of Alphabet. That day onwards, we started thinking big for Pumpkart.

At the onset, we changed our business model from B2C to B2B, owing to which we faced many difficulties to sell pump to the retailers (as brands were not comfortable to disturb their existing distributor network). Next up, we brought our two white-labelled brands in the market.

A key challenge that we faced was to create a strong brand identity in the customer’s mindset. So, we brought Kapil Dev as our Brand Ambassador and also to endorse one of our white-labelled brands – Panatech. This proved to be the first success in the B2B platform.