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The Techno Takeover
The MAN
|December 2017
How technology is transforming the luxury market.
IF SOMEONE ASKED ME TO DEFINE LUXURY TODAY, I wouldn’t waste a second in rattling off a fairly solid objective definition. But, if someone asked me to sum up the idea of luxury as it has evolved in the past few decades, I would surely struggle. Just the past two decades, in fact, have changed a lot about our lives and lifestyles than the past two hundred years! Sure, we may have graduated from riding on horseback to revving horse power, but the biggest game changer of the millennium, the one that has brought a sense of democracy to luxury is this—technology.
If you think technology is not a threat to luxury or at least is significantly powerful enough to compel it to stand redefined, then you are clearly a child of the times. Old-warts like me are the kind who rue the days gone and how nothing is what it used to be. Ironically, we do this online on our social media accounts!
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