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Natural Diamonds – The True Wonders of Nature

The Art of Jewellery

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April 2020

Diamonds have always been desired for their sparkle, endurance and strength.

Natural Diamonds – The True Wonders of Nature

These symbols of love and commitment are much more than the jewellery you purchase, Whether they are mined in Africa and Canada, purchased in Europe, polished in India or retailed in USA, the industry has a far-reaching impact with the livelihood of 10 million people depending on the diamond industry. The polished diamonds industry alone contributes to 7% of our country’s GDP.

With such a huge effect on the national and global economy, is it any wonder that diamonds have an impact that goes far beyond their renowned sparkle & brilliance? To understand the socio-economic and environmental impact of large-scale natural diamond mining, the Total Clarity report was commissioned by Diamond Producers Association, world’s leading diamond mining companies. With the increasing environmental issues that the world is facing, it is heartening to see that steps are being taken to bring about a positive change in the natural diamond mining industry.

Environment

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